BBDO Group Germany complies with the 5 steps of climate action and is ClimatePartner certified

About ClimatePartner certification

About the certification

Certified since

10.2023

Certified until

09.2024

Certification ID

6XUY9K

Certification type

Company

Location or entity

BBDO Group Germany GmbH

About the company

Full name of legal entity

BBDO Group Germany GmbH

With the market-leading agencies under its umbrella, BBDO Group Germany forms one of the largest and most disciplined networks in Germany. The group includes the brand consultancy Batten & Company, thView company details

The 5 steps of climate action

The following 5 steps are required for ClimatePartner certification:

Step 1Carbon footprints

Step 2Reduction targets

Step 3Reduction measures

Step 4Climate projects

Step 5Transparency

Scroll down to see how the requirements were met.

Step 1

Carbon footprints

The corporate carbon footprint (CCF) is the starting point for climate action. The CCF gives you clear insights into a company's greenhouse gas emissions - for example, you can identify where the carbon hotspots are and define emission reduction measures accordingly to mitigate the company's climate impact effectively.

The carbon footprint calculation is based on data from the period January 2022 - December 2022.

The calculation approach follows the requirements of the ClimatePartner Protocol, which is based on the Greenhouse Gas Protocol (GHG Protocol).

Carbon footprint (in CO₂ equivalents):

1,156,714 Kg CO₂

Included in the carbon footprint

Different emission sources, called scopes, are covered by the carbon footprint. All scope 1 and scope 2 emissions are included in this carbon footprint, while only applicable scope 3 emissions are included. The scopes are defined as follows:

Scope 1 includes all directly generated emissions that a company controls, for example fuel for company cars.
Scope 2 includes indirect emissions caused by purchased energy, for example electricity.
Scope 3 includes indirect emissions from a company's activities, which may cover, for example, employee commuting, logistics, and the production of raw materials.

Scope 3 emissions included in this carbon footprint:

Fuel- and energy-related activities not included in scope 1 or scope 2

Employee commuting

Business travel

ClimatePartner requirements for corporate carbon footprints

Step 2

Reduction targets

Reduction targets are an essential part of a company's climate action strategy. By setting concrete targets, companies define the areas, scope, and timeframe for implementing reduction measures.*

Scope 1 and 2 emissions

Scope 1 emissions include all emissions that are either directly generated by the company or under direct control of the company, for example fuel for company cars. Scope 2 emissions are indirect emissions generated by purchased energy, such as electricity.

This company has committed to reducing its emissions by

20%

Time period

2019 to 2024

Science-based target

Yes, matching the 1.5 °C ambition level

Scope 3 emissions

Scope 3 emissions come from all company activities that are not directly under its control, for example, employee commuting and business travel, as well as activities that occur throughout the company's value chain.

Scope 3 emissions included in this reduction target:

Business travel

Employee commuting

Fuel- and energy-related activities not included in scope 1 or scope 2

This company has committed to reducing its emissions by

25%

Time period

2019 to 2024

Science-based target

Yes, matching the 1.5 °C ambition level

* This section contains third party content, which was provided by the certified company to ClimatePartner.

Step 3

Reduction measures

To meet their reduction targets, it is important for companies to plan and implement concrete measures to achieve effective climate action. This section shows you the reduction measures that have been implemented.*

This company has committed to actively sourcing 100% green electricity by 2030.

90%

of the total electricity consumption is purchased green electricity

*This section contains third party content, which was provided by the certified company to ClimatePartner.

*A consumption greater than 100% indicates the energy is fed into the electricity grid and can be used by other households and companies.

Step 4

Climate projects

This company financially contributes to certified climate projects for a specific amount of emissions. The projects are regularly audited by independent third parties, and contribute to achieving the United Nations Sustainable Development Goals.

Number of projects supported:

Climate projects were financed for the following amount of emissions:

1,249,000 Kg CO₂ *

* The amount of GHG emissions shown for the financial contribution to climate projects (step 4) may be different from the total carbon footprint (step 1). Differences may result from an allocation of GHG emissions between multiple certifications for the same company (e. g. certification of the company as well as certain products). Furthermore, we recommend companies to add a 10 percent safety margin to the carbon footprint to address uncertainties related to the underlying data. Also, companies may source products or services for which a financial contribution has already been made via a third party, which results in a lower financial contribution via ClimatePartner.

Climate projects supported

Hydropower, Virunga-DR Congo

Virunga-DR Congo

VCS

Project details

All climate projects at ClimatePartner fulfil strict criteria defined by widely-recognised international standards. Among other things, the projects are required to undergo regular independent monitoring and auditing.

More about standards for climate projects

Step 5

Transparency

An essential part of a company's climate action journey is to make its ambition and achievements visible. The ClimatePartner label is a core component that businesses use to make their climate data and actions fully accessible and transparent to their customers.

About ClimatePartner certification

ClimatePartner certification provides transparent disclosure of a company’s entire climate action strategy, including carbon footprints, emissions reduction targets, implemented reductions, and financial contribution towards climate projects worldwide.

Find out more on ClimatePartner certification by reading the ClimatePartner Protocol.

Read the ClimatePartner Protocol